Do you have a mind that is both analytical and creative?
Are you fascinated by how people use products and technology?
We are an advertising agency that is seeking a Conversion Rate Optimization Specialist who embraces the combination of form and function. This individual is an experienced, data-driven professional focused on helping to evaluate and craft conversion-centric, digital strategies & experiences to help improve the metrics that matter most to our clients.
You should have a strong understanding and hands-on experience with A/B testing, website analytics and the UX conversion strategies & tactics that help drive performance and insights for our vast array of clients. You’ll be working alongside a team of delightful designers and digital media professionals to help deliver optimization programs for our clients.
The CRO Specialist is responsible for guiding the success of strategic hypothesis’ and implementation for our various clients’ Conversion Optimization (CO) and UX consulting engagements. Success will depend on the ability to enthusiastically and competently deliver on the following:
·Conversion & UX strategy – from data-driven ideation, execution, reporting and analysis.
·Exceptional project management – from planning to delivery and continued growth.
·Building strong relationships; establishing clear lines of communication with clients and internal staff members; and using problem-solving capabilities to assure flawless program execution to meet and exceed stated objectives.
·Demonstrating a passion for continuous learning, iterating and improving; a sound understanding of the digital marketing landscape; a zest for UX design and research and an entrepreneurial spirit to improve processes – from planning to strategy to delivery.
·Successful collaboration with internal resources (including design, analytics and cross-channel teams), ensuring team members, clients are satisfied and educated.
Role Responsibilities:
·Provide ongoing recommendations to help deliver on clients key metrics and KPIs, through continuous website testing and user experience improvements.
·Create and execute deliverables that help inform the ideal experiences for users. This could include items such as website audits, web analytics reviews, user journeys analysis, heuristic reviews, wireframes, information architecture reviews, task flows, user scenarios and persona development.
·Help drive the success of client engagements, as the subject matter expert on a number of conversion optimization & UX engagements. Understand the entire process: from KPI definition to execution to insight discover.
·As part of a specialized CO/UX team, assume accountability and ownership of program successes and failures for several client accounts.
·Conduct UX research through both qualitative and quantitative methods.
·Apply knowledge of web analytics, user segments and audiences as they relate to the optimization process.
·Be able to translate and communicate testing results and data-driven recommendations into an effective message, continually creating insights and value for clients.
·Perform best practices for departmental procedures that facilitate workflow, intra- and inter-departmental communication; contribute to the development and improvement of processes that support the alignment of quality, scalability, and capacity of the team.
Qualifications:
·Must speak and write fluently in English.
·Must be able to work collaboratively and effectively with all levels of staff.
·Minimum of 1-3 years’ experience in a website testing and/or UX focused role.
·Highly proficient in web analytics (e.g. Google Analytics, Adobe Analytics, etc.).
·Strong knowledge of one or more testing platforms (e.g. Google Optimize, Optimizely, Adobe Target, etc.).
·Must have experience reporting on success/failure of optimization efforts.
·Strong proficiency in digital marketing & effective website design.
·Experienced creating wireframes and functional/interaction specifications.
·Microsoft Office applications (i.e., Word, Advanced Excel) and Google Workspace Suite (Gmail, Sheets, Slides, Docs).
·Experience using Slack, Loom and Calendly.
·Knowledge of using ClickUp for project management and work flow.
·A sound understanding of the mathematics behind effective testing.
·Strong digital proficiency, knowledge of HTML, CSS and JavaScript is a bonus.
·Excellent interpersonal skills, including the ability to communicate articulately both verbally and in writing; positive customer service experience, including managing difficult situations and difficult people.
